You know how The Muses are here to help your website aka YOU stand out in the best of ways?
We want to encourage and empower you.
Stand out among the immense online noise.
Stand out from the many, MANY wordsmith sites that look similar, feel similar, and lack that distinctive USP that makes our dream clients go from HI to HIRE, turns BROWSERS into BUYERS.
Naturally, that means a LOT of conversations along the lines of
“don’t try to fit in so hard”,
“your copy sounds very professional, but where are YOU in there?”,
“please do NOT use free stock images!”,
“If I see one more typewriter as the header if a wordsmith homepage, I’ll go straight to Starbucks for a Vanilla Frappuccino!”
“One Vanilla Frappuccino, please.”
Just kidding. I don’t need an excuse for a VF, ever.
⏩ The point is: dare to do YOUR thing.
Your website will then, and only then, draw in and delight your dream clients while repelling the tire kickers, the price hunters, the PITA clients (Moira and I, we talked about them last week’s Coffee Hour, remember? It was funny BECAUSE IT’S TRUE!).
⭐️ Do not go for the logo with the globes or the bridges.
Do not opt for a website that looks like 1 million other wordsmith websites.
After just half an hour of browsing the web for their perfect business partner, your clients won’t know the difference between you and the next colleague: business worst case!
Now, imagine if you do YOU.
If you stand up with confidence and cojones, for yourself, your strengths, your purpose.
If you know the rules of a great, a fantastic website, a website that converts the curious into the clients.
If you apply those rules but make them work for you without going grey or interchangeable. Bend them if necessary!
⭐️ Process, not perfection: The more you step into your purpose, dare to dance to YOUR tune, run YOUR race, the easier it becomes to connect to your dream clients in a meaningful way.
⭐️Communicating your truth, not just DOING something, but STANDING UP AND OUT for something, that’s what makes your audience see you for the individual you are, trust you as the EXPERT you are.
It’s a fudging smart, THE SMARTEST business move.