Life is hard and marketing can be a bit of a bee in your bonnet, especially if you’re much more comfortable walking the walk than talk the talk. Maybe LinkedIn has you overwhelmed. Facebook changes rules and reach faster than any sane person could keep up with. And ProZ feels like the everlasting Black Friday of language services.
With paid subscriptions and paid advertisement on all these sites and each platform playing by a set of rules that aren’t too obvious to the unsuspecting translator, things can get murky, to say the least. Let me give you an “in” and get you started on the three most powerful marketing tools for language professionals.