Hats off to you!
Done right, content marketing is your fool-proof path to turn readers into leads, leads into clients and clients into raving fans aka repeat clients — clients who value and respect you as a business partner that adds to their bottom line. Sounds good? Let’s do it.
1. Define Your Audience
You are looking for someone dedicated to being the best at what you need them to do. So are your clients.
2. Bring your A-Game
If what you bring to the table proves useful or helps them get results, solves an issue they’re facing or generally makes their life easier or better, you’re on the right path to winning a lifelong fan.
3. Be Generous
4. Dive Deep
Content that is unique and empowering/educating/entertaining for your audience and gets them to take action for themselves is content that works to propel your business onward and upward.
5. Location, Location, Location
Again, choosing your area of specialization around your own core beliefs simplifies your marketing.
6. Timing is Everything
Instead of hustling for the top position in a game that changes all the time, take the short and sweet cut.
Establish yourself as the insider and expert you are: Continuously grow your reach and become the person your readers love to refer to their friends and acquaintances.
7. Think Strategically
8. Exceed Expectations
To get you off on the right foot and help you streamline your content marketing, we created a complementary content marketing schedule. You’ll find it in our Freebie Library. Just download, print, and get started!
If you’re ready to go all-in, I’m teaching a workshop on Writing for Clients this November at the 2018 Canary Translators Conference in las Palmas.