Think niche. Think Penguin.

Think niche. Think Penguin.

#bizmusings   You’re an entrepreneur. A business owner. For some of us, that’s an exhilarating feeling. Firing up our Mac in the morning makes us come ALIVE: We’ve found our core, our purpose, and happily serve our 1 square inch of the market. For...
Are you a Commodity or a Niche Star?

Are you a Commodity or a Niche Star?

When you left the 9-5 and became a freelancer, you probably had visions of freedom. The freedom to set your own hours, the freedom to charge what you’re worth, the freedom to work from anywhere in the world, to spend more time with your family, to practice self-care,...
You do YOU, in Marketing & in Business.

You do YOU, in Marketing & in Business.

You know how The Muses are here to help your website aka YOU stand out in the best of ways? We want to encourage and empower you. Stand out among the immense online noise. Stand out from the many, MANY wordsmith sites that look similar, feel similar, and lack that...
The Money Conundrum

The Money Conundrum

Let’s Talk Money. Abstractly, it seems like a good thing to have. But talk to most wordsmith entrepreneurs about doing one of the central things that will open the door to more of it appearing in their lives? Stunned silence and complete emotional shutdown....

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